author: Charles Duhigg
Publisher: Random House
to be published: March 2012
Even though The Power of Habit is subtitled Why We Do What We Do and How to Change It, it is not a how-to self-help book.
Duhigg gives us several tales about habits and how they affect individuals and organizations. He talks about a few people with short-term memory loss. One had to be institutionalized, another was able to live at home because of his power of habit.
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Duhigg goes on to explain why Febreze became so popular, tells how Tony Dunghy changed his football team, and gives us many more interesting stories about the power of habit and how it works.
One tip is more than just a cue, routine, craving, and reward. That is why I'm doing Zumba -- the accountability of the Get Moving Fitness Challenge (see sidebar).
A fabulous read! If you cannot wait until it is published, check out Duhigg's website with other stories of habits.