January 25, 2012

The Power of Habit

The Power of Habit
author:  Charles Duhigg
Publisher: Random House
to be published:  March 2012
source:  Publisher

Even though The Power of Habit is subtitled Why We Do What We Do and How to Change It, it is not a how-to self-help book.  

Duhigg gives us several tales about habits and how they affect individuals and organizations.  He talks about a few people with short-term memory loss.  One had to be institutionalized, another was able to live at home because of his power of habit.   

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 In the early 1900's, only 7 per cent of Americans owned a tube of toothpaste.  A man who invented Pepsodent  asked his old friend to help sell it.  They came up with a "gimmick" and a craving which immediately changed the habits of the nation.  Within a decade, 65 per cent had a tube of toothpaste in their medicine cabinet!

Duhigg goes on to explain why Febreze became so popular,  tells how Tony Dunghy changed his football team, and gives us many more interesting stories about the power of habit and how it works.

One tip is more than just a cue, routine, craving, and reward.  That is why I'm  doing Zumba -- the accountability of the Get Moving Fitness Challenge (see sidebar).

A fabulous read!  If you cannot wait until it is published, check out Duhigg's website with other stories of habits.

1 comment:

Cozy in Texas said...

Interesting. My aunt has short term memory loss and her sons have put notes all around the house so that she knows what to do.